We were approached by Levis to create their first interactive look book for the holiday season of 2013. The only requirement was that the story be told in the same areas as the print look book and utilize the same talent. What is not shown here in the non interactive version of the video is that at anytime during the video you could click to shop the look and the video would take you to a cinemograph of our talent in that outfit in situ and you could shop for any piece they were wearing. This video is the fifth most watched film on Levis You Tube channel and the only one not to have a media buy placed behind it.
RoleCreative Development
Production
Post & Finish
EditorCooper Kenward
